In 2008, Heidi Brown wrote in Forbes that "the Kremlin is using charm, good photography and a healthy dose of sex appeal to appeal to a diverse, skeptical audience. The result is entertaining – and ineffably Russian." She added that Russia Today has managed to "get foreigners to at least consider the Russian viewpoint – however eccentric it may be..."
In May 2013, RT announced that former CNN host Larry King would host a new talk show on RT. King said in an advertisement on RT: "I would rather ask questions to people in positions of power, instead of speaking on their behalf." As part of the deal, King would also bring his Hulu series Larry King Now to RT. On 13 June 2013, RT aired a preview telecast of King's new Thursday evening program Politicking, with the episode discussing Edward Snowden's leaking of the PRISM surveillance program.